Raise $6M to invest to increase capacity to scall through technology and marketing/fundraising adds to staff, and to accelerate grants.

We want to begin by thanking the 34 donors who are investing in the GOA Forever Campaign. Your generosity brings us to $2,530,000 toward our $6,000,000 goal.

$1.2M or 20% of the gifts invested are commitments made from our National Board alone; with an additional $1M+ being given by those serving on GOA’s Strategic Advisory Board for the past 3 years. These talented, devoted leaders have been instrumental in developing our ambitious FY2030 growth plan and are now following that up with substantial investments in its success.

We cannot thank them enough.

Special Matching Gift: a generous couple is contributing a minimum of $600,000 and 10% of the campaign total up to $1mm

The Forever Campaign allows us to invest $500,000 in technology improvements from FY26-30.

The FY26-30 Growth Plan calls for upgrading our website, leveraging existing and forming new pro bono SEO, SMO, advertising, and strategic partnerships, and deploying a budget of $500,000 over five years for technology and marketing spends to improve operations and reach desired audiences.

• Website upgrade. Falkon Technologies, a company introduced to GOA by a member of our GOA SC Chapter Board, will complete the website upgrade pro bono with a launch target date of August 1. Falkon Technologies has nearly three decades of web and software expertise and an award-winning UX/UI design track record. They are an ideal partner to elevate GOA's digital presence. A refreshed website is essential because it's often the first impression donors, families, and volunteers have of our organization, and it needs to reflect the credibility and impact of our mission. This is a $50K+ savings that we may redeploy to further our technology goals.
• Falkon Technologies is also committing to a minimum two-year pro bono cybersecurity package (and likely longer) covering centralized IT management, continuous monitoring and threat response, staff help desk support, disaster recovery backup, and staff training.
• Falkon Technologies is also preparing proposals to migrate our outdated application database into a modern solution which will greatly improve operating efficiencies.
• With pro bono support from Strategic Seven, our new Marketing Director is auditing GOA's SEO performance and Google Ads history (Google grant-funded and paid) to shape our go-forward digital marketing strategy.

The Forever Campaign allows us to invest $2.5m in four new staff members from FY26-30 to reach our goals of growing revenue from $5.7m to $10m and qualified applicants from 1,000 to 1,300.

According to our plan:

• We have hired a full-time Grant Writer, Gabi Warren, and a part-time independent contractor Grant Writer, Trina Bates. Their primary focus for the coming 6 months is to increase grant submission productivity. The entire grant team will increase new foundation submissions from 125/year to 410/year; a YOY increase of nearly 400%.
• We have added the Marketing Director role and have hired Heather Snyder into the position. Her primary focus for the coming 6 months is to lead the website overhaul and start pursuing new business opportunities that will increase revenue and bring more applicants in our priority grant areas.

We will engage an Executive Search Firm to find an experienced Individual and Planned Giving Officer with executive leadership potential.

The Forever Campaign allows us to invest $3m to accelerate our grant growth to help more children with a higher average grant, totaling $28m and 5,000 children over the next five years.

Our program impact goals scale year by year. See chart below.

We'll track and share information on our progress in grants awarded, children served, average grant amount and the number of qualified referrals against annual goals for FY26 - FY30 on a year-by-year basis.